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And that’s a wrap of the week ending Nov. 29, 2019
This week I’m eager about how viewing the world (and work) via a lens of gratitude adjustments every thing. I spherical up a number of the finest information you may need missed this 12 months and share highlights from some favourite interviews. And I level you to inspiring content material advertising examples to evaluation when you’re making an attempt to withstand the temptation to do some on-line buying.
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Our theme this week is gratitude. Let’s wrap it up.
One deep thought: The lens of gratitude (four:00)
One apply I frequently return to is to ask: What eyes am I judging this expertise with? Youngster’s eyes, grownup’s eyes, cynical eyes, the ego’s eyes, or one thing else? One other approach to ask the query is, “What lens is coloring my judgment?” This reflection may also help us as enterprise managers, associates, and people. Whether or not we’re making a content material technique, constructing a model, coding a mission, or simply visiting with associates at dinner, we will select to see every thing – even battle – via the lens of gracious gratitude.
See every thing – even battle – via the lens of gracious gratitude, says @Robert_Rose on this week’s #WeeklyWrap Click on To Tweet
A contemporary tackle all-too-rare excellent news (12:05)
One factor I’m engaged on is how one can convey extra goodness and kindness to the world. Nowadays, cynical tales appear to rise in algorithms whereas healthful ones get hidden. We are able to change that. Listed below are my favourite good-news tales from this 12 months.
Human Exercise in China and India Dominates the Greening of Earth, NASA Research Exhibits
A information merchandise from February highlights a NASA research that reveals that we’re a greener earth than we’ve been in a long time because of “ambitious tree-planting programs in China and intensive agriculture in both countries.”
In Most Healthful Fb Submit Ever, Hundreds of Canine Lovers Describe Their Pups for a Blind Man
A person who’s blind requested folks in a pet group on Fb to explain their canine so he might image them. To his delight, 1000’s of individuals left detailed descriptions of their mutts. Right here’s a pattern remark: “Billy is a chocolate lab. He’s silly and funny, and so loving. He knows when you’re sad, or tired. He’ll put his super soft snoot that feels like velvet on your lap, and when you start petting his smooth, silky head and back you can feel his whole body sigh and relax. Something about that just pulls all the sad out of you and helps you feel better almost instantly.”
You Can Now Get Instructions From the Cookie Monster Because of Navigational App’s New Voice Choice
Do you know that you could select Cookie Monster because the voice for the navigational app Waze? Added to have a good time the beloved character’s birthday Nov. 2, the choice is on the market for a restricted time until Cookie followers on social media lobbying to make it everlasting have their method.
Get visitors updates from Cookie Monster, a brand new however limited-time voice of @Waze, says @Robert_Rose by way of @cmicontent #WeeklyWrap Click on To Tweet
This week’s particular person folks making a distinction in content material (16:45)
This week I spotlight some interviews I’ve liked. I’m grateful for on a regular basis folks have spent with me since we began the interviews 17 weeks in the past. I hope you take pleasure in these highlights.
Episode 30: Jim Kukral on “Unskippable” content material
Jim teed up our interview collection by speaking about how his new e-book, Your Journey To Turning into Unskippable, was the results of his misadventures in politics. He gained his race, but it surely practically ruined his life. We talked about how the teachings he discovered introduced him to a spot the place he might write this e-book.
“I learned a lot about how people think, react, buy, and vote. I learned a lot about human beings in the process,” he advised me.
Episode 31: Sydni Craig-Hart on empathy
An amazingly sensible advertising strategist, Sydni made an incredible level about empathy – one thing in too quick provide – as a foundational piece of selling technique: “A leader that honestly, truly has empathy for the audience they’re looking to serve is always going to be 10 steps ahead of the person who doesn’t.”
A frontrunner who actually has empathy for the viewers is at all times going to be 10 steps forward, says @sydnicraighart #WeeklyWrap by way of @cmicontent Click on To Tweet
That’s so true. As John Steinbeck wrote, “You can only understand people if you feel them in yourself.”
Episode 35: Jeff Fromm on the benefit of goal
Jeff and I talked about his e-book The Objective Benefit. We frequently see corporations grasp onto a well-liked subject – with out residing as much as that dedication.
“You need to think about purpose metaphorically – as a verb,” Jeff mentioned. “Purpose is a noun, but the brands that have a purpose advantage and do it well use actions to stimulate their internal and external audiences, rather than just advertising about a societal issue.”
Episode 43: Kathy Klotz-Visitor on the permission to experiment
One other certainly one of my favorites is that this enjoyable and humorous interview wherein Kathy and I talked about experimenting with fascinating concepts. I requested her how on earth can we begin to handle this experimentation in enterprise phrases.
“The staff will snort and say, ‘We gotta get 10 layers of approval to even put out a tweet. So that you inform me how we’re purported to experiment.’” Kathy provided a number of good concepts for course of and administration adjustments that reward experimentation.
Episode 45: Ann Handley on obsessing
Ann and I talked about these issues entrepreneurs all know we ought to be doing – being extra strategic, considering issues via from the viewers standpoint, offering actual worth – but too few are literally doing.
“We aren’t taking the time we need to pause and figure out what we should be doing to give us the most return down the road,” Ann mentioned. “And we’re not selling the idea internally that we really can do less and we can obsess about what we’re doing and still get great results.”
We’re not promoting the concept internally that we will do much less and obsess and nonetheless get nice outcomes says @MarketingProfs by way of @cmicontent #WeeklyWrap Click on To Tweet
Episode 33: Todd Henry on managing for inventive productiveness
I’ve saved my very favourite for final. I talked with Todd Henry about how creativity impacts not solely the way in which folks behave however the way in which companies function. I typically discuss how companies haven’t developed – we nonetheless function with industrial revolutionary concepts of enter and output, and that busy equals profitable. Todd defined why this strategy gained’t work after we’re in search of nice concepts.
“You can’t really systematize creativity. Creativity has an ebb and a flow … When we try to squeeze as much effort and value out of people every day, we’re unlikely to get to the really good value that’s buried just beneath the surface and requires a little more nuance, a little bit more time, a little bit more forethought to get to,” he mentioned.
One content material advertising concept you need to use (33:50)
The one CMI publish I’d love so that you can take one other take a look at is: Study From the Finest: eight Inspiring Content material Advertising and marketing Examples by Jodi Harris. She breaks down every instance for you, together with the core parts of success and the way you need to use them to achieve your individual content material targets. Nice inspiration when you’re house recharging this weekend.
Be a part of me subsequent week once I dish out one thought I hope will convey out the “fillings” in you. I’ll have “polenta” information gadgets you’ll be able to share along with your (style) buds, and one content material advertising publish that may make it easier to “bake” some nice content material advertising. All delivered in rather less time than it takes for one more Child Yoda to seem on the web.
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Cowl picture by Joseph Kalinowski/Content material Advertising and marketing Institute