80% of Main US E-commerce Shops Use JavaScript for Essential Content material

In response to new knowledge, as much as 80% of widespread US-based e-commerce shops use JavaScript on essential content material corresponding to product descriptions.

That’s an alarming quantity contemplating any time JavaScript is used to generate necessary content material it runs the danger of not being listed in search outcomes. Google is getting higher at crawling and rendering JavaScript, but it surely’s not excellent. The corporate nonetheless recommends utilizing static HTML as a lot as attainable.

The research, from software program firm Onely, discovered that 25% of net pages analyzed contained essential JavaScript content material that was unindexed by Google. For some websites, over half of their listed pages have unindexed JavaScript content material.

For instance, it was discovered that 55% of Sephora’s listed pages have unindexed JavaScript content material, and for H&M that quantity is 65%. That’s a substantial quantity of content material that’s not getting listed.

How Many Others Are Affected?

In that case many main retailers have essential, unindexed, JavaScript content material it makes you surprise what number of smaller retailers might have the identical drawback. Smaller retailers who’re extra reliant on search engine site visitors are more likely to be harm much more by having unindexed JS content material.

This knowledge ought to come as a wake-up name to e-commerce shops to verify whether or not JavaScript is stopping any of their essential content material from being listed. That may be completed through the use of the URL Inspection device in Search Console.

The URL Inspection device will render a web page as Googlebot sees it when crawling it for indexing. From there, you may decide if Google is ready to index all essential content material on a web page.

For extra particulars, see the complete research right here.

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80% of Main US E-commerce Shops Use JavaScript for Essential Content material 1